VMC

With over two centuries of experience, VMC produces premium quality hooks for every style of fishing. The brand’s catalog covers over 10 000 references, ranging from hooks featured on leading lure brands, including Rapala, Storm, Williamson and more; to rigs, jigs, and terminal tackle.

Established in 1796 by the Viellard and Migeon families, VMC – Viellard Migeon & Company – began its hook production in 1910 in Grandvillars, East France. Today, with production facilities still located in France, VMC is both a certified living heritage company and the market leader in treble hooks with a daily production capacity of 4 million hooks!