Blue Fox takes pride in premium components and skilled production to ensure that your fishing stories can always have a happy ending.

Blue Fox specializes in turning premium components into innovative – and undeniably effective – lures. Spearheaded by the award-winning Vibrax line-up, the brand has been producing well-proven spinners and spoons under its current name since 1977. From the patented two-part body construction of the esteemed Vibrax Spinner line-up to the high-quality UV patterns of the Pixee Spoons, Blue Fox is driven by the specific needs of today’s anglers.

One look at the brand’s assortment is proof enough: whether casting for smallies or scanning fast-running rivers for salmon or trout, there’s a Blue Fox lure built for the job.