Blue Fox takes pride in premium components and skilled production to ensure that your fishing stories can always have a happy ending.

Blue Fox specializes in turning premium components into innovative – and undeniably effective – lures. The award-winning Vibrax line-up has been producing well-proven spinners and spoons under its current name since 1977.

From the patented two-part body construction to the high-quality UV patterns, Blue Fox is driven by the specific needs of today’s anglers. One look at the brand’s assortment is proof enough: whether casting for smallies or scanning fast-running rivers for salmon or trout, there’s a Blue Fox lure built for the job.