Find and Conquer the World’s Largest Fish.

Born on the rugged coast of South Africa, Williamson is one of the few established brands to deliver big-game lures and fishing equipment with worldwide recognition.

Williamson’s hard-won knowledge and sincere passion for offshore angling have resulted in top-selling products such as the Abyss Speed Jig and ‘ready-to-fish’ trolling lures like the Sailfish Catcher and the Tuna Catcher.

As a testament to the brand’s fish-catching expertise, Williamson holds the IGFA World Record for Pacific Blue Marlin – a whopping 1238 lbs. on an 80 lbs. line, caught with the Big Blue Cavitator. And who did Williamson defeat to claim this previously long-standing record? Themselves, of course!