Rapala Team

About Rapala

About Rapala

the world’s favorite fishing lure since

Rapala has been the world’s favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality.

Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can’t resist.

The correct pronunciation of Rapala® is Răp-a-la.
set of lures

About Rapala

Quick Facts About Rapala

The correct pronunciation of Rapala® is Răp-a-la.

Sold in over 140 countries around the world

26 Rapala® VMC® distribution companies

Factories in Finland, France, Ireland, Estonia, and China

World’s leading brand of fishing lures

Manufacture approx. 20 million lures a year

Rapala® is the only brand to cover multiple fishing tackle categories (lures, knives, hooks, storage, tools, accessories, etc.)

More world record fish caught on Rapala® Lures

Rapala® is the only company in the world to mass produce fishing lures made of wood (balsa)
Each Rapala® lure with a swimming lip is individually hand-tuned and tank-tested for perfect swimming action

Each Rapala® lure features up to 12 coats of durable paint and epoxy

1936 Lauri Rapala® makes his first lure out of cork

1959 Normark® is established and started distributing Rapala® lures in the US

1962 Major breakthrough in the US when LIFE magazine publishes an article on Rapala®