the world’s favorite fishing lure since
Rapala has been the world’s favorite fishing lure since 1936. Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide. Rapala’s reputation stems from a towering list of world record catches, the knowledge of our Pro Anglers and a history of unwavering dedication to quality.
Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can’t resist.
Quick Facts About Rapala
The correct pronunciation of Rapala® is Răp-a-la.
Sold in over 140 countries around the world
26 Rapala® VMC® distribution companies
Factories in Finland, France, Ireland, Estonia, and China
World’s leading brand of fishing lures
Manufacture approx. 20 million lures a year
Rapala® is the only brand to cover multiple fishing tackle categories (lures, knives, hooks, storage, tools, accessories, etc.)
Rapala® is the only company in the world to mass produce fishing lures made of wood (balsa)
Each Rapala® lure with a swimming lip is individually hand-tuned and tank-tested for perfect swimming action
Each Rapala® lure features up to 12 coats of durable paint and epoxy
1936 Lauri Rapala® makes his first lure out of cork
1959 Normark® is established and started distributing Rapala® lures in the US
1962 Major breakthrough in the US when LIFE magazine publishes an article on Rapala®