Born from a pedigree of performance and style, the Inception is a feature-packed reel capable of meeting any demand you make. The Inception is incredibly easy to fine-tune and adjust. Its lightweight body and super low-profile design provide incredible comfort during long days on the water.

The 13 Fishing Inception is beautifully finished off in a beautiful dark grey matte finish with red and black accents and wrapped it all up with Japanese Hamai Cut Gearing and High Speed Spin Spool system for maximum smoothness, casting distance and accuracy in a reel priced very competitively

The Inception is a great entry level bait caster and offers anglers multiple tuning options that allows anglers the ability to chase multiple species and use a variety of lures.