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Rapala Team

Storm

Founded in 1964 by Bill and Gary Storm, the Tennesee-born Storm started as a manufacturer of traditional hard baits – and has since then grown into an internationally trusted developer of innovative baits, tools, and accessories. After joining Rapala VMC in 1999, Storm’s bass-oriented catalog expanded to meet the needs of anglers worldwide, leading to the launch of the brand’s first soft baits in 2002.

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